As a result of the lackluster reception of ‘Memoirs of An Imperfect Angel’, and Mariah Carey’s indignation with the handling of the record, sources close to That Grape Juice have informed us that the songbird may just be ready to take flight to a new label. There is reliable word that Carey has been at logger-heads with label-head LA Reid for several months now. The 39-year old diva has been signed to the Island Def Jam Music Group since 2002. The terms of the singer’s deal entail a minimum of 3 albums for the grand total of 22.5 million dollars, with her being named a joint partner with the Universal Music Group. Carey’s first LP released under the agreement was 2002’s ‘Charmbracelet’ which was followed by the 6x platinum ‘The Emancipation of Mimi’, ‘E=MC²’ and ‘Memoirs…‘, which was released on September 29th 2009.
If Carey decides to leave IDJ, I will not be shocked. The promotional efforts behind ‘Memoirs…’ reflect less than half of the energy that the label placed into the ‘Emancipation’ project. Has anyone else noticed that she has barely taken any new promotional pictures for this record with the exception of her single covers and the album booklet? Add that to Carey’s criticism’s of ‘I Want To Know What Love Is’ being chosen as a single in place of ‘H.A.T.E.U.’, and it’s easy to understand why she might be preparing to ditch the label.
It is no secret that several labels have been itching to sign Carey since she left Virgin Records in 2001. Clive Davis (Whitney Houston, Leona Lewis, Jennifer Hudson) at J Records, for instance, tried to get her to join his team. The real question is: should Carey leave IDJ, where would she fit in? I personally think that her best move would be to go back to Sony, where she would be able to get the attention and funding she deserves; a plausible option now that ex-husband Tommy Mottola is no longer with the company. Either way, with a rare talent like hers, she would be an invaluable addition to any label’s lineup.
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